![]() Your first users aren’t paying for your product - they pay for you to continue working on your vision The top 5 most upvoted products get blasted in a daily newsletter to +500k members the next day.Īfter spending countless days, nights and dollars on History Search the main thing I needed to know was “do people really need History Search?” and were they willing to pay for it so I can continue working on it - or will my hard work go in vain? Because that’s what your first users are doing in reality: they’re paying so that you can continue to work on your vision. Every day new products are hunted and receive upvotes. Product Hunt is a community of tech enthusiasts and product makers. ![]() SaaS Product & Marketing What is Product Hunt About Then? Groups that worked for me : SaaS Growth Hacks This concludes the section about building an early-beta user audience since this article is really aimed at the next stage: leveraging your Product Hunt launch to turn your work into a business (getting reoccurring users and revenue). Getting your story right is going to be critical during your launch. I then continued the conversation with those willing/interested - and used this information to improve the product and “story”. This was actually the very first version of our value prop and sales pitch. When someone replied, they typically asked for more information, so I made sure to give them a very brief summary of what History Search was. You’ll be surprised how many people are interested. The main benefit to this approach is that you can literally contact thousands of people who you know are interested in or are working on new products - since they’re in Product (Hunt) groups. We hadaround 3500 beta users, which I got through contacting people in Facebook groups about Product Hunt. On thecontrary, you actually need a base of beta users to launch successfully. You don’t need Product Hunt to get your first users. Prior to our launch I’d spent around 1 year beta-testing. This way you can use any word on the page to retrieve it-saving you a bunch of time every-time you need a page again. It’s similar to the finder on a computer, but indexes text on webpages you visit. So around 4 years ago I got the idea to create a filesystem for the web. Some background: I always felt annoyed with how hard it was to keep track of the thousands of webpages we come across every month. By focusing on impact you’ll get the fundamentals that matter most for your long-term success. This article isn’t focused on getting upvotes, but on maximising the impact of your launch in general. Failing the launch would be devastating, while doing it right can give you everything you need to turn your product into a business. When you’re getting ready to launch on Product Hunt, you’ve probably put months or even years of your life into this product. The Step by Step Process of How I Launched History Search on Product Hunt and Got 1000 Sign Ups in 2 Daysģ, 2, 1, launch… right? Not quite. ![]()
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